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What is SEO?
Search Engine Optimization (SEO) is a set of technical and marketing techniques used to improve your website position in search engines like Google, Yahoo, Bing etc.
Identifying keywords for your business, the building of high quality links, code validation and quality content are the basics of SEO.
How is SEO different from SEM?
SEO is a set of best ongoing practice based on their latest search engine algorithms which help you to get found online via the top search engines like Google, Bing, and Yahoo.
SEM is a search engine marketing which is a process of driving traffic to your website through paid advertising on search engines.