Social Media Marketing

SOCIAL MEDIA MARKETING

Social Media Marketing has become an important part of most online marketing campaigns here at digitalfarm.ae. Its popularity has grown considerably the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It’s astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.

Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.

Develop Brand Awareness ( Followers)
Develop Brand Awareness ( Followers)

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.

Increasing Website Exposure (Traffic)
Increasing Website Exposure (Traffic)

Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on re-targeting ads to stay in front of recent website visitors.

Build Relationships (Engagement)
Build Relationships (Engagement)

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

OUR SOCIAL MEDIA MARKETING PROCESS

1. Assign a Dedicated Social Media Manager to Your Account

You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.

2. Develop a Social Media Strategy that is Specific to Your Business

The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.

3. Develop Content Calendars and Advertisements

Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.

4. Growth Optimization and Daily Maintenance

Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.

5. Reporting and Communication

Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.

WHY USE SOCIAL MEDIA ADVERTISING?

Social media is one of the last places where advertisers can create ads that don’t “feel” like ads. Social ads are highly compatible with the type of market that uses the platform. Social ads put you in charge of cost. In traditional advertising, you pay a printing fee, a color fee (you see where this is going). With social ads, there is just one fee to the advertising platform, and you decide what it is. You decide the daily or lifetime ad spend, and can target your audience in ways that traditional ads just can’t do.

Social media advertising allows you to reach your maximum audience possible by allowing you to target by gender, language, location, age, and interests among others. No more paying for people who aren’t relevant. No more guessing, or slapping up a billboard and hoping the right people see it.

TYPES OF SOCIAL MEDIA

Too often, social media marketers rely on their “gut instinct” to make important business decisions. Precious time resources can be wasted playing this guessing game with social media. We prefer to make the marketing process as scientific as possible. We use social media tools that help us identify the most profitable things to do to get the most out of your social media marketing.

They very best social media marketing is driven by a clear purpose. Our social media marketing strategists help you set clear campaign objectives that lead to the best results in the shortest amount of time. Many social media marketers fly by the seat of their pants, but your business deserves a more level headed approach.

Secrets don’t make friends, and they surely don’t make for great business partnerships. We see the relationship with our clients as a long-term partnership. Long-lasting relationships are founded on honesty and transparency. At digitalfarm.ae, we are transparent in our work and we expect the same from our clients. A clear and mutual understanding leads to clear and mutual campaign objectives and expectations.

As an social media marketing agency, we are the internet marketing “agents” for our clients. This means we have the power to act rather than react. We are proactive in our efforts to preempt social media changes. We accept responsibility for our actions, the good and the bad. “Agency” doesn’t just describe what we are, it means we are “proactive.” At digitalfarm.ae, our approach to social media marketing is proactive.

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